Pimping the cheerleaders

I see that even after firing Jeff Long, the athletic department is still finding novel ways to monetize the Arkansas Razorbacks. I just got an email offering a vastly overpriced shopping spree, a "VIP" lounge experience with the spirit squads, and a paid tour of the new basketball practice center -- all for less than $100, each. Click the link below to see a web version of the email offer.

Razorbacks on sale here

Maybe next week they'll offer a discounted run through the "A." Am I just an old fuddy duddy who's falling behind the times, or is this as grotesque a commercialization of Razorback sports as I think it is?