Worried that your kids might not grow up to be Hog fans? Just to be on the safe side, it's best to begin the brainwashing early in their development process while they're still in an easily influenceable state. Luckily, there's a handy DVD featuring "footage of Arkansas sports, mascot, marching band and campus attractions in an exciting, playful and educational format".
As a parent of two young children who are growing up outside of the Natural State, I can see the benefits of exposing them to such valuable propaganda to prevent them from becoming ardent Pac-10 fans or something like that.
I do think, however, that this DVD should come with the following warning label: "The Surgeon General has determined that raising your children as Arkansas Razorback fans will expose them to dangerously high levels of raised expectations followed by inevitable heartbreak, as proven over the course of 40+ years of field research."